When you are doing a branded video, there is a lot that must be taken into consideration. Being lethargic is something that you cannot afford to do. Even the simplest mistakes cannot be accepted because the video is going to be the face of the brand, and it is obvious that people are going to judge the brand based on it. To have a clear picture about what has to be done check out https://www.independent-media.com/. You will definitely get better ideas which will result in better videos. In this article, we will see in detail the dos and don’ts of video production.
Let us start this article on a positive note, and hence we will go for the dos.
A unique story
We all know for a fact that the uniqueness is something that will set things apart from the rest. We have seen a lot of commercials from our childhood. But there are only a few that we are still remembering. It is entirely because of those commercials we able to connect and create an impact with unique and engaging content. Always remember the fact that when it comes to making branded videos for commercials purposes, uniqueness will always win. A black among white and white among black will always be noticed.
Use realistic human characters
We are not saying that imaginary characters will not work. The classic example is the Vodafone zoo zoo. But you can name only a few like those. But if you take real-life characters, there is a lot that we are able to relate, and there are lots of them that we remember. Using these real characters actually increases the opportunity to connect with the audience easily.
Think out of the box
The conventional methods might work, but it is a huge question mark whether they will have an impact on the minds of people. To have that kind of reach, it is mandatory to think out of the box and come up with new ideas. It does not mean that your ideas should be complex. Even the simplest concepts will have a considerable amount of impact.
Now we shall look at the don’ts
Go for characters, not humans
It is not an explanatory video, and people want it to be engaging. People are not expecting some human heads and talking there is a lot more that needs to be done. Do when you are choosing the people to make sure that you do not choose who will not do justice to whatever has to be done.
Do not compromise on quality
This is one of the common mistakes that are done by people who are in the field. There might be a lot of reasons that you can state, but compromising on the quality will definitely the video and script which will ultimately result in bad advertising.
Do not assume
Proceeding with things based on assumptions is a very bad thing. A lot of research must be done before getting into action. With adequate information, there are good possibilities that the video will have all the essential elements to reach the right audience.